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3min chapter
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]
Creator Science
Crafting Engaging Content: Balancing Audience Attraction and Depth
This chapter explores the intricacies of producing captivating social media content while maintaining efficiency and audience focus. It highlights strategies like the 'halo effect' and creating accessible 'chocolate content' to draw in a wider audience and guide them towards deeper information and business goals.
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