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4min chapter
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]
Creator Science
The Power of the Villain in Branding
This chapter examines how identifying a 'villain' can effectively engage audiences in branding efforts, touching on elements like indifference and personal insecurities. It also contrasts fandoms and cults, highlighting the importance of intentionality in audience attraction and the potential risks of villain-driven narratives.
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