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16min chapter
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]
Creator Science
Understanding Consumer Behavior and Course Engagement
This chapter examines the influence of consumer optimism on buying decisions, particularly in educational contexts. It highlights strategies for increasing course completion rates and maintaining customer engagement post-purchase. The discussion also covers pricing tactics and the importance of clear communication in launching products to stand out in a competitive market.
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