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Stephen Wunker
Innovation strategist and Managing Director at New Markets Advisors, co-author of AI and the Octopus Organization, and author of several books on innovation, Jobs-to-be-Done, and AI.
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Oct 7, 2025
• 49min
The Octopus Approach to AI
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Stephen Wunker, an innovation strategist and author, shares his insights on the transformative power of AI in organizations. He uses the octopus as a metaphor for distributed intelligence—where agility at the edges connects with core alignment. Wunker discusses AI's potential to liberate managers from admin tasks, enhance creativity, and empower frontline teams to make decisions within smart guardrails. He stresses the importance of change management and clear responsibilities to counteract the confusion that AI can create. Organizations must adapt swiftly or risk disruption.
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