Decoding AI for Marketing

CEO of Pictory discusses revolutionizing video content creation with AI. Topics include repurposing content into videos, AI in marketing, challenges in entrepreneurship, and marketing insights. An entertaining and informative discussion for anyone interested in AI and marketing.

Wesley ter Haar, Founder of MediaMonks, discusses cutting-edge AI use cases in marketing like consumer proxies, personalization scaling, and workflow streamlining. The podcast explores the power of AI for real-time data analysis, creating digital twins of consumers, and how AI is reshaping workflows within organizations.

Amit Shah, CEO of Instalily.ai, discusses the upcoming age of AI agents reshaping marketing. Topics include the transformative potential of AI agents, challenges in deploying them, data security in sharing, integrating liberal arts in coding, and the future of marketing with autonomous agents.

Marty Kihn, Senior VP of Strategy at Salesforce, discusses the impact of AI on their business, focusing on Customer Data Platforms and AI models. They explore the evolution of CDPs, NLP with Transformers, decision-making models in AI, and AI's role in enhancing marketing strategies like customer relationships and operational efficiency. The future of AI includes virtual agents and career growth in understanding AI's technicalities.

Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first. For Further Reading: https://www.digitalcommerce360.com/2024/02/29/kellogg-spinoff-kellanova-doubles-down-on-digital-transformation-and-commerce/https://www.adexchanger.com/content-studio/ais-impact-on-cpg-advertising-a-game-changer-for-achieving-business-goals/https://www.iab.com/blog/how-retailers-are-using-data-clean-rooms/https://www.mmaglobal.com/datt/consortium-for-ai-personalization Listen on your favorite podcast app: https://pod.link/1715735755

Gopi Kallayil, Chief Business Strategist for AI at Google, discusses AI's impact on marketing, emphasizing personalized content, consumer behavior shifts, and the transformative power of AI across various industries. The podcast delves into AI safety, governance, and the necessity for organizations to integrate AI tools for enhanced marketing effectiveness and consumer engagement.

Barry Padgett, CEO of Amperity, discusses how AI streamlines messy customer data for large companies. Topics include managing disparate marketing tools, data quality, privacy regulations, and enhancing customer experiences. The conversation also touches on challenges of data management, future AI impact on marketing strategies, and the importance of innovation.

Large retailers like Walmart are in some ways at an advantage when it comes to implementing new technology like AI that depends on data, with insights being constantly aggregated across stores, products and customers. But large companies also come with complexity, and complexity is exactly what Saleel Sathe deals in every day. He’s the vice president of performance marketing at Walmart and has a bird’s eye view on all the ways technology and AI are being adapted at the company. He shares the lessons he’s learned there and from previous roles at Uber and eBay about implementing new technology effectively for internal teams and external customers. We talk about the future of SEO and GenAI, the end of the cookie, the best ways to measure and predict, making a better, more addictive app for the company, and more. For Further Reading: https://adage.com/article/digital-marketing-ad-tech-news/12-ad-leaders-planning-cookieless-future/2393006https://www.adweek.com/performance-marketing/walmarts-saleel-sathe-explains-how-the-countrys-biggest-retailer-aims-to-get-even-bigger/ Listen on your favorite podcast app: https://pod.link/1715735755

The podcast explores the importance of having a structured and informed strategy for AI implementation in marketing. It discusses building a competitive advantage with AI, the potential impact of emergent behavior on brands, data ownership and privacy concerns, integrating AI into products and services, and the timeline and potential of Artificial General Intelligence in marketing.

Entrepreneur Tom Chavez delves into the exciting world of AI in marketing, discussing the challenges of cookie deprecation, experimenting across channels, and the innovative roles startups can play in the ecosystem. He explores the transformative impact of AI on marketing, emphasizing the importance of adaptation, innovation, and embracing ambiguity to drive success.