Decoding AI for Marketing

AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay

Oct 9, 2024
Guest
Adam Brotman
Adam Brotman, co-founder and co-CEO of Forum3, an AI lab, has a rich background in guiding brands toward tech integration. He shares insights on building AI-driven tools for businesses, especially the Spok product tailored for SMBs. Brotman discusses lessons from Starbucks' mobile pay journey and how companies can evolve into AI-first organizations. He emphasizes the critical need for digital transformation, collaboration, and embracing AI to enhance marketing strategies and job security in an increasingly automated landscape.
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Episode notes
1
Intro
00:00 • 3min
2
Embracing AI in Marketing Transformation
02:42 • 19min
3
Harnessing AI for Enhanced Marketing Insights and Content Creation
21:47 • 4min
4
Unlocking AI Potential: Customization and Interaction
25:32 • 7min
5
Harnessing AI: The Evolving Role of Marketers in a Data-Driven World
32:29 • 4min
6
Harnessing AI in Marketing Strategies
35:59 • 8min