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8min chapter
AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay
Decoding AI for Marketing
Harnessing AI in Marketing Strategies
This chapter delves into the role of AI agents in enhancing marketing productivity and efficiency, spotlighting the innovative AI tool 'Spock'. It underscores the need for businesses to proactively adopt an 'AI first' mindset, emphasizing education and strategic planning to effectively integrate AI technologies.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode