Adam Brotman

Andy Sack, a co-founder of Forum3 and former advisor to Microsoft, joins Adam Brotman, ex-chief digital officer at Starbucks, to discuss the imminent impact of AI. They argue that AI isn't just a tool but a revolutionary wave that must be embraced or risk being left behind. The duo emphasizes practical strategies to integrate AI into daily life, enhancing productivity and creativity. They also explore how organizations must adapt to AI's transformative effects and reinforce the value of human connection amidst the rise of technology.

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This is Eric Golden and my guest today is Adam Brotman. Adam was the former Chief Digital Officer of Starbucks, where he built out their immensely successful rewards program and digital platform. Today he is the co-CEO of Forum3, and he recently helped Starbucks design their new web3 experience called Starbucks Odyssey.In our conversation, we discuss how consumer loyalty programs are a quid pro quo, why NFTs are great engagement tools for brand marketers, and why digital collectibles should be decentralized. Please enjoy this conversation with Adam Brotman.For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Web3 Breakdowns is a property of Colossus, LLC. For more episodes of Web3 Breakdowns, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @Web3Breakdowns | @ericgoldenx | @patrick_oshag  Show Notes[00:01:57] - [First question] - A background sketch of his early career in the digital world working with Starbucks[00:03:47] - How Starbucks felt about moving to digital back in 2008  [00:06:25] - The vision to turn a coffee company into a tech platform company [00:08:55] - Moments where they felt they were pushing the edge of what digital could be[00:11:04] - Going from digitizing Starbucks to stepping into the crypto space [00:16:33] - Consumer brand loyalty is a quid pro quo and loyalty program economic tuning[00:19:09] - Early thoughts on consumer brand loyalty and NFTs colliding [00:22:23] - The initial reactions to an augmented loyalty program [00:23:55] - What Starbucks Odyssey is and what they plan to do with it[00:26:29] - The ideal customer that Starbucks Odyssey is designed for [00:28:29] - Why use a blockchain for Odyssey instead of a central database [00:31:20] - Big brands concerns about moving their customers onto public blockchains[00:34:37] - Competitive brand perceptions in a memetic sense[00:35:45] - Other exciting projects he’s working on currently[00:37:25] - A good example of collaboration that benefited the customer[00:39:29] - What’s he’s most excited to see built over the next six months and six years Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam Brotman, co-founder of Forum 3 and co-author of AI First, dives into the transformative impact of AI on business. He compares AI's significance to that of electricity, urging leaders to adopt an AI-first mindset for future success. Brotman shares three key strategies for effective AI integration, emphasizing the importance of AI literacy. Discover how embracing AI can optimize operations and future-proof organizations in a rapidly evolving technological landscape.

Adam Brotman, co-founder and co-CEO of Forum3, an AI lab, has a rich background in guiding brands toward tech integration. He shares insights on building AI-driven tools for businesses, especially the Spok product tailored for SMBs. Brotman discusses lessons from Starbucks' mobile pay journey and how companies can evolve into AI-first organizations. He emphasizes the critical need for digital transformation, collaboration, and embracing AI to enhance marketing strategies and job security in an increasingly automated landscape.