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Adam Brotman

Former Chief Digital Officer at Starbucks and co-CEO at J.Crew. Co-author of the book "AI First".

Top 5 podcasts with Adam Brotman

Ranked by the Snipd community
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66 snips
Dec 15, 2022 • 1h 7min

The Most Important NFT Project This Year: Starbucks Odyssey | Overpriced JPEGs #69

Description: ✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨ https://bankless.cc/jpegs  ------ 🚀 SUBSCRIBE TO NEWSLETTER: https://jpegs.banklesshq.com/  🎙️ SUBSCRIBE TO PODCAST: https://availableon.com/overpricedjpegs  ------ BANKLESS SPONSOR TOOLS:  🔐 LEDGER | NFT MARKETS https://bankless.cc/LedgerOP3N  😎 BUENO | CREATE NFTS WITHOUT CODE https://bankless.cc/Bueno  🔑 COINSHIFT | TREASURY MANAGEMENT  https://bankless.cc/Coinshift  🌐 CRYPTEX | NFT EXPOSURE WITH JPEGZ https://bankless.cc/Cryptex   ------ Timestamps: 0:00 Intro 4:25 The Initial Mandate: Building Starbucks' Digital Strategy 8:09 The Customer Experience Equation 10:41 Forum3's Origin 15:56 Early Learnings From Test Phases 19:57 THIS Is Why You Need the Blockchain 22:51 The Value-Additive Options of Starbucks Odyssey 28:23 The Evolution of Loyalty 33:38 Are People Understanding NFTs Yet? 35:39 Measuring the Value of Loyalty Programs 39:06 Introducing Starbucks Odyssey 47:23 Moving Away From 'NFTs' 49:36 Odyssey's Rewards 50:19 What Is the Long Term Vision for Odyssey? 52:41 How to Get Beta Access 54:06 Are We Overhyping Odyssey? 56:15 Advice for Smaller Businesses Building Loyalty Programs 1:01:09 Settling Carly's Bet: A Better Foursquare 1:06:08 Outro ------ Resources: Starbucks Odyssey Waitlist: https://waitlist.starbucks.com/#/landing   Forum3 Site: https://www.forum3.com/   Forum3 Twitter: https://twitter.com/forum3_   Adam Brotman Twitter: https://twitter.com/adambrotman  Andy Sack Twitter: https://twitter.com/AndySack  Joe O’Rourke Twitter: https://twitter.com/BunchuBets   ------ Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research. Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets.  See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures 
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9 snips
Dec 9, 2022 • 41min

Adam Brotman: Web3 Loyalty Programs - [Web3 Breakdowns, EP.49]

This is Eric Golden and my guest today is Adam Brotman. Adam was the former Chief Digital Officer of Starbucks, where he built out their immensely successful rewards program and digital platform. Today he is the co-CEO of Forum3, and he recently helped Starbucks design their new web3 experience called Starbucks Odyssey.In our conversation, we discuss how consumer loyalty programs are a quid pro quo, why NFTs are great engagement tools for brand marketers, and why digital collectibles should be decentralized. Please enjoy this conversation with Adam Brotman.For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Web3 Breakdowns is a property of Colossus, LLC. For more episodes of Web3 Breakdowns, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @Web3Breakdowns | @ericgoldenx | @patrick_oshag  Show Notes[00:01:57] - [First question] - A background sketch of his early career in the digital world working with Starbucks[00:03:47] - How Starbucks felt about moving to digital back in 2008  [00:06:25] - The vision to turn a coffee company into a tech platform company [00:08:55] - Moments where they felt they were pushing the edge of what digital could be[00:11:04] - Going from digitizing Starbucks to stepping into the crypto space [00:16:33] - Consumer brand loyalty is a quid pro quo and loyalty program economic tuning[00:19:09] - Early thoughts on consumer brand loyalty and NFTs colliding [00:22:23] - The initial reactions to an augmented loyalty program [00:23:55] - What Starbucks Odyssey is and what they plan to do with it[00:26:29] - The ideal customer that Starbucks Odyssey is designed for [00:28:29] - Why use a blockchain for Odyssey instead of a central database [00:31:20] - Big brands concerns about moving their customers onto public blockchains[00:34:37] - Competitive brand perceptions in a memetic sense[00:35:45] - Other exciting projects he’s working on currently[00:37:25] - A good example of collaboration that benefited the customer[00:39:29] - What’s he’s most excited to see built over the next six months and six years Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 9, 2024 • 44min

AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay

Adam Brotman, co-founder and co-CEO of Forum3, an AI lab, has a rich background in guiding brands toward tech integration. He shares insights on building AI-driven tools for businesses, especially the Spok product tailored for SMBs. Brotman discusses lessons from Starbucks' mobile pay journey and how companies can evolve into AI-first organizations. He emphasizes the critical need for digital transformation, collaboration, and embracing AI to enhance marketing strategies and job security in an increasingly automated landscape.
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Dec 9, 2024 • 36min

Adam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1

Adam Brotman, former Chief Digital Officer at Starbucks, and Andy Sack, Managing Partner at Keane Capital, share insights on the future of AI in marketing. They discuss the explosive growth of AI, emphasizing it moves faster than ever before, unbound by traditional adoption curves. The duo reveals their 'Holy Shit!' moments from interviewing tech giants and the looming impact of AI on marketing roles—potentially affecting 95% of jobs in the field. Brotman and Sack also touch on how AGI could transform knowledge work and highlight Moderna's AI innovations.
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Sep 12, 2023 • 41min

Starbucks’ On-Chain Loyalty Program is Kicking Butt… Why This Brand Strategy Works Ft: Adam Brotman

Adam Brotman, expert in enhancing brand-customer relationships and digital marketing, discusses the success of Starbucks' blockchain-based loyalty program. Topics include community-building, storytelling, and the role of blockchain in digital collectibles and brand strategies.