The Carly P Reilly Show

The Most Important NFT Project This Year: Starbucks Odyssey | Overpriced JPEGs #69

Dec 15, 2022

01:06:51

Creator website

Episode guests

Adam Brotman

Andy Sack

Joe O’Rourke

Highlights

AI Chapters

Episode notes

The Consumer Is Shifting and Changing a Lot in the Last 10 Years

03:19

Ledger Market - The NFT Toolkit You Need to Launch Your NFT Project on the Blockchain

04:42

How to Create Customer Loyalty With Digital Collectibles

02:22

Introduction

2min

Ledger Market - The Heart of NFTs

2min

Ledger Market - The NFT Toolkit You Need to Launch Your NFT Project on the Blockchain

5min

How to Create Customer Loyalty With Digital Collectibles

2min

Forum 3 - Is There a Fourth Co-Founder?

2min

Axios, How's DeGen Hero?

2min

Play to Earn Testing

2min

Odyssey - The Biggest Takeaway

2min

I Love Collectibles, and I Love Tokenomics

2min

10.

Collectibles, Ownable Art

3min

11.

Building a Blockchain-Based Loyalty Program

2min

12.

The Shop for Discounts Game

3min

13.

Airdrops on the Blockchain

3min

14.

The Consumer Is Shifting and Changing a Lot in the Last 10 Years

3min

15.

Starbucks Leadership

2min

16.

Starbucks Odyssey - How Do You Know if You're Getting More Value Out of Your Rewards Program?

3min

17.

Starbucks Odyssey

4min

18.

Nifty Gateway

4min

19.

Cryptocurrency - Are You Using the NFT Term?

2min

20.

Starbucks Rewards - What's the Long-Term Vision?

3min

21.

Are We Overhipping It?

2min

22.

We Might Be Under Hyping It, but We're on That Journey

2min

23.

Building a Loyalty Program for Small Businesses?

4min

24.

I Wish I Could Get a Pull Up

2min

25.

Pokemon Go Meets Four Square

2min

26.

The Value Prop of the Consumer for Digital Collectibles

2min

Description:

✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨ https://bankless.cc/jpegs ------ 🚀 SUBSCRIBE TO NEWSLETTER: https://jpegs.banklesshq.com/ 🎙️ SUBSCRIBE TO PODCAST: https://availableon.com/overpricedjpegs ------ BANKLESS SPONSOR TOOLS:

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🌐 CRYPTEX | NFT EXPOSURE WITH JPEGZ https://bankless.cc/Cryptex ------ Timestamps: 0:00 Intro 4:25 The Initial Mandate: Building Starbucks' Digital Strategy 8:09 The Customer Experience Equation 10:41 Forum3's Origin 15:56 Early Learnings From Test Phases 19:57 THIS Is Why You Need the Blockchain 22:51 The Value-Additive Options of Starbucks Odyssey 28:23 The Evolution of Loyalty 33:38 Are People Understanding NFTs Yet? 35:39 Measuring the Value of Loyalty Programs 39:06 Introducing Starbucks Odyssey 47:23 Moving Away From 'NFTs' 49:36 Odyssey's Rewards 50:19 What Is the Long Term Vision for Odyssey? 52:41 How to Get Beta Access 54:06 Are We Overhyping Odyssey? 56:15 Advice for Smaller Businesses Building Loyalty Programs 1:01:09 Settling Carly's Bet: A Better Foursquare 1:06:08 Outro ------ Resources: Starbucks Odyssey Waitlist: https://waitlist.starbucks.com/#/landing

Forum3 Site: https://www.forum3.com/

Forum3 Twitter: https://twitter.com/forum3_

Adam Brotman Twitter: https://twitter.com/adambrotman

Andy Sack Twitter: https://twitter.com/AndySack

Joe O’Rourke Twitter: https://twitter.com/BunchuBets ------ Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets.

See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures