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Airdrops on the Blockchain
With blockchain, at least in my experience, it's easier to do things like airdrops. I think such a perfect example of what you guys are talking about is Dunkin' Donuts trying to steal away customers with their loyalty program. This puts it right out in front of you and it's like, that's a totally different way of thinking about things. Adam: As we only are getting more saturated with options and like the attention economy is so real we are competing against more things than ever for the attention of the consumer.