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The Most Important NFT Project This Year: Starbucks Odyssey | Overpriced JPEGs #69

The Carly P Reilly Show

CHAPTER

Starbucks Leadership

Marketing professor Scott Galloway still doesn't seem to quite get the NFT thing, he says. "I'm like, it's the same thing. It's the stuff you're teaching in a slightly different form" Starbucks' move is an example of how brands are becoming people because they have relationships with their audience and influencers who can create big companies.

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