The Most Important NFT Project This Year: Starbucks Odyssey | Overpriced JPEGs #69
The Carly P Reilly Show
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John Defterios: A brand like Starbucks has all this insane, intangible brand value and goodwill that they have as a brand. And brands have never been able to tap into that in a way that delivers any value to their customer. He says the NFT allows for Starbucks or another brand or another creator to collaborate very easily. "I think that's a really untapped idea for brands that they haven't even realized is going to be a superpower yet in the future," he said.
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