The Most Important NFT Project This Year: Starbucks Odyssey | Overpriced JPEGs #69
The Carly P Reilly Show
Odyssey - The Biggest Takeaway
At the heart of Odyssey, it's a game. But the difference is the value is brought to the user by the brand. So there's no necessary way for somebody to buy into this ecosystem. It's actually the value being extracted by the user from the brand. And I'd love to hear you build on that, Adam, because we spend hours talking about this stuff.
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