The Most Important NFT Project This Year: Starbucks Odyssey | Overpriced JPEGs #69
The Carly P Reilly Show
We Might Be Under Hyping It, but We're on That Journey
I think it's a major breakthrough in loyalty. We're betting our careers that experiential loyalty, the unlock of digital collectibles and really the partnership with Starbucks working with them will pave the way for brands of all shapes and sizes to go. And so like that's, I think, uh, I think we might be under hyping it. That said, we're super early. So there's so much to figure out.
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