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The Most Important NFT Project This Year: Starbucks Odyssey | Overpriced JPEGs #69
The Carly P Reilly Show
Starbucks Odyssey
Odyssey is a customer experiential loyalty game. It's open right now in beta to a select number of the waitlist members. The journeys are these, you know, really cool kind of guardrails to create these engagement experiences. And then when you complete the actual journey, you'll be able to claim your NFT and that will also have points embedded into it.
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