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The Consumer Is Shifting and Changing a Lot in the Last 10 Years
The consumer has changed a lot in the last 10 years. We're hyper digitized and we appreciate experiences like, we used to be, you appreciated followers and likes on your Facebook page. And now you wake up, if you're a brand, you know, you've got to recognize that your customer wants to be more than just a consumer or customer. They wanna co-create and participate. The other thing that Andy and Joe and I are fascinated by is like studying what's happening with Pokemon Go. Like when you start looking at the amount of time being spent in gaming I can't imagine if you're an iPad native generation, not only can you not be marketed to in