Introduction | 2min snip from The Carly P Reilly Show

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The Most Important NFT Project This Year: Starbucks Odyssey | Overpriced JPEGs #69

The Carly P Reilly Show

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Introduction

The co-founding team of Forum 3, which is the NFT blockchain loyalty business that is building out the Starbucks Odyssey loyalty program. Adam Brotman at Andy Sack and Joe O'Rourke join GMGM to talk about what they are working on.

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✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨ https://bankless.cc/jpegs ------ 🚀 SUBSCRIBE TO NEWSLETTER: https://jpegs.banklesshq.com/ 🎙️ SUBSCRIBE TO PODCAST: https://availableon.com/overpricedjpegs ------ BANKLESS SPONSOR TOOLS:

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🌐 CRYPTEX | NFT EXPOSURE WITH JPEGZ https://bankless.cc/Cryptex ------ Timestamps: 0:00 Intro 4:25 The Initial Mandate: Building Starbucks' Digital Strategy 8:09 The Customer Experience Equation 10:41 Forum3's Origin 15:56 Early Learnings From Test Phases 19:57 THIS Is Why You Need the Blockchain 22:51 The Value-Additive Options of Starbucks Odyssey 28:23 The Evolution of Loyalty 33:38 Are People Understanding NFTs Yet? 35:39 Measuring the Value of Loyalty Programs 39:06 Introducing Starbucks Odyssey 47:23 Moving Away From 'NFTs' 49:36 Odyssey's Rewards 50:19 What Is the Long Term Vision for Odyssey? 52:41 How to Get Beta Access 54:06 Are We Overhyping Odyssey? 56:15 Advice for Smaller Businesses Building Loyalty Programs 1:01:09 Settling Carly's Bet: A Better Foursquare 1:06:08 Outro ------ Resources: Starbucks Odyssey Waitlist: https://waitlist.starbucks.com/#/landing

Forum3 Site: https://www.forum3.com/

Forum3 Twitter: https://twitter.com/forum3_

Adam Brotman Twitter: https://twitter.com/adambrotman

Andy Sack Twitter: https://twitter.com/AndySack

Joe O’Rourke Twitter: https://twitter.com/BunchuBets ------ Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets.

See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures

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