Joe O’Rourke

Description: ✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨ https://bankless.cc/jpegs  ------ 🚀 SUBSCRIBE TO NEWSLETTER: https://jpegs.banklesshq.com/  🎙️ SUBSCRIBE TO PODCAST: https://availableon.com/overpricedjpegs  ------ BANKLESS SPONSOR TOOLS:  🔐 LEDGER | NFT MARKETS https://bankless.cc/LedgerOP3N  😎 BUENO | CREATE NFTS WITHOUT CODE https://bankless.cc/Bueno  🔑 COINSHIFT | TREASURY MANAGEMENT  https://bankless.cc/Coinshift  🌐 CRYPTEX | NFT EXPOSURE WITH JPEGZ https://bankless.cc/Cryptex   ------ Timestamps: 0:00 Intro 4:25 The Initial Mandate: Building Starbucks' Digital Strategy 8:09 The Customer Experience Equation 10:41 Forum3's Origin 15:56 Early Learnings From Test Phases 19:57 THIS Is Why You Need the Blockchain 22:51 The Value-Additive Options of Starbucks Odyssey 28:23 The Evolution of Loyalty 33:38 Are People Understanding NFTs Yet? 35:39 Measuring the Value of Loyalty Programs 39:06 Introducing Starbucks Odyssey 47:23 Moving Away From 'NFTs' 49:36 Odyssey's Rewards 50:19 What Is the Long Term Vision for Odyssey? 52:41 How to Get Beta Access 54:06 Are We Overhyping Odyssey? 56:15 Advice for Smaller Businesses Building Loyalty Programs 1:01:09 Settling Carly's Bet: A Better Foursquare 1:06:08 Outro ------ Resources: Starbucks Odyssey Waitlist: https://waitlist.starbucks.com/#/landing   Forum3 Site: https://www.forum3.com/   Forum3 Twitter: https://twitter.com/forum3_   Adam Brotman Twitter: https://twitter.com/adambrotman  Andy Sack Twitter: https://twitter.com/AndySack  Joe O’Rourke Twitter: https://twitter.com/BunchuBets   ------ Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research. Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets.  See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures