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The Most Important NFT Project This Year: Starbucks Odyssey | Overpriced JPEGs #69
The Carly P Reilly Show
How to Create Customer Loyalty With Digital Collectibles
As a brand, you're trying to give stuff to your customer and invite them in. It's not like a written contract, but it's kind of a quid pro quo. And so that's sort of the formula that we use at Starbucks. But I think it's applicable to any brand consumer relationship.
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