AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay
Decoding AI for Marketing
Embracing AI in Marketing Transformation
This chapter focuses on the efforts of an AI Applied Lab in assisting brands with the integration of emerging technologies, particularly AI. It covers the importance of digital transformation within organizations, highlighting case studies like a coffee chain's strategy and the introduction of AI tools such as Spock. Emphasizing collaboration, AI literacy, and the significance of initial strategic phases, the chapter outlines the challenges and opportunities in driving effective change in marketing practices.
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