7min chapter

Decoding AI for Marketing cover image

AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay

Decoding AI for Marketing

CHAPTER

Unlocking AI Potential: Customization and Interaction

This chapter explores the benefits of customizing advanced AI models to fit specific company needs, enhancing their performance through tailored content engagement. It also discusses effective communication strategies with AI systems, emphasizing the importance of iterative interactions and managing contextual information.

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