Decoding AI for Marketing

Startups like Pictory Tap LLMs to Improve Your Marketing Workflow

Jun 4, 2024

CEO of Pictory discusses revolutionizing video content creation with AI. Topics include repurposing content into videos, AI in marketing, challenges in entrepreneurship, and marketing insights. An entertaining and informative discussion for anyone interested in AI and marketing.

34:24

Creator website

Episode guests

Vikram Chalana

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Creating storytelling videos enhances SEO performance and engagement metrics on blog pages.

AI tools like large language models reshape marketing by automating content creation and storytelling visuals matching.

Deep dives

Benefits of Video in Marketing for SMBs

Creating storytelling videos and utilizing YouTube channels can significantly improve SEO performance. Incorporating videos on blog pages enhances metrics like retention and reduces bounce rates, leading to improved engagement. Pictori, an AI workflow company, streamlines the process of converting content into engaging videos, making video creation more accessible for non-designers and non-videographers.

Intro

2min

Repurposing Content into Engaging Videos for Marketers and Educators

3min

Evolution of AI in Content Creation and Marketing

22min

Navigating Challenges in Entrepreneurship and AI

4min

Insights on Marketing from an Outsider's Perspective

3min

Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white papers and make videos to publish across multiple channels. Chalana explains how their technology works, how it helps SMBs, and where he wants the space to go next.

For Further Reading:

Pictory

10 “Best” AI Tools for Business (May 2024)

The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted Work

Inside Big Tech's underground race to buy AI training data

ElevenLabs

POSSIBLE

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