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22min chapter
Startups like Pictory Tap LLMs to Improve Your Marketing Workflow
Decoding AI for Marketing
Evolution of AI in Content Creation and Marketing
Exploration of a company's journey starting pre-LLM era, using AI for script-to-visuals matching, content summarization, and platform adaptation like TikTok. Insights on AI's impact on media industry, comparison to Canva, challenges of AI in marketing, and benefits for SMBs. Challenges with LLM fine-tuning, OpenAI updates, and AI in customer service. Discussion on AI aesthetic in marketing, AI-generated music's effect on artists, and content creation democratization through AI tools.
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