Decoding AI for Marketing

In this podcast, Alex Collmer discusses how marketers can differentiate themselves in a content-saturated market using AI. They explore analyzing creative data to enhance marketing insights, the importance of balancing short-term performance with long-term brand building, and the urgency of AI integration for future success in marketing.

It’s not enough to just be testing out AI on various teams and seeing what might stick. The best organizations are pulling together an AI strategy, designing careful tests across all parts of the company, and gathering data on the results to implement at scale where it makes sense. At Ally, Chief Information, Data and Digital Officer, Sathish Muthukrishnan, works closely with the company’s CMO to ensure that the right tests are being built, tracked, and scaled up - all in a tightly regulated industry.For Further Reading:https://www.forbes.com/sites/randybean/2023/11/27/how-ally-financial-is-delivering-business-value-from-generative-ai/?sh=30efad099a86https://media.ally.com/2023-11-16-Do-It-Right-with-AI-Ally-creators-experiment-with-generative-AI-in-marketing-test-case Listen on your favorite podcast app: https://pod.link/1715735755

Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, discusses how AI raises creativity standards in marketing. He emphasizes the importance of human creativity over AI in creating standout campaigns. The podcast explores AI's potential to push human creativity boundaries and its use in regulated industries like healthcare. AI is also discussed in streamlining content creation processes, automating compliance tasks, and revolutionizing workflow efficiency across various industries.

Michael Menis, Senior VP of Global Marketing at IHG Hotels & Resorts, discusses the impact of gen AI in the travel industry. Topics include: localizing content at scale, restructuring marketing functions, protecting information in testing instances, challenges in producing marketing content, marketing New York globally, and exploring AI avatars in managerial roles.

It’s been a whirlwind week for Sam Altman at OpenAI - where he was removed by the board and has now been reinstated. It’s the biggest news in artificial intelligence this week, and hosts Greg Stuart and Rex Briggs give their takes and share their past experiences with boards making decisions like this. Listen on your favorite podcast app: https://pod.link/1715735755

Former Global Chief Digital Information Officer at Nike, Ratnakar Lavu, discusses the impact of AI on marketing organizations. Topics include digital transformations in retail, building an AI ecosystem, customer-centric approaches, and enhancing brand recognition with AI models.

Guest Janet Balis, Marketing practice leader at EY Consulting, explains the pivotal role marketers play in integrating AI for a competitive edge. She emphasizes the importance of clean data and analogizes it to cooking. Insights on data quality, AI in marketing, and generative AI are discussed, highlighting the impact on business transformation and global data management.

AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through conversations with marketing industry leaders and foremost AI experts. Tune in to learn about AI’s potential to amplify marketing’s significance and influence, and risks to watch out for.  Decoding AI for Marketing is brought to you by MMA Global, the non-profit industry body architecting a new future of marketing for the world’s smartest CMOs. New episodes drop Tuesdays.  Listen on your favorite podcast app: https://pod.link/1715735755