Decoding AI for Marketing
Greg Stuart, Rex Briggs
Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.
Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.
DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.
Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.
Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.
DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.
Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.
Episodes
Mentioned books
Nov 23, 2023 • 9min
Quick Take: Sam Altman, OpenAI, and Board Drama
It’s been a whirlwind week for Sam Altman at OpenAI - where he was removed by the board and has now been reinstated. It’s the biggest news in artificial intelligence this week, and hosts Greg Stuart and Rex Briggs give their takes and share their past experiences with boards making decisions like this.
Listen on your favorite podcast app: https://pod.link/1715735755
Nov 21, 2023 • 40min
Are You Leading an AI-Ready Marketing Organization?
Former Global Chief Digital Information Officer at Nike, Ratnakar Lavu, discusses the impact of AI on marketing organizations. Topics include digital transformations in retail, building an AI ecosystem, customer-centric approaches, and enhancing brand recognition with AI models.
Nov 21, 2023 • 33min
Why Marketers Have a “Seat at the Table” in the Growth of AI
Guest Janet Balis, Marketing practice leader at EY Consulting, explains the pivotal role marketers play in integrating AI for a competitive edge. She emphasizes the importance of clean data and analogizes it to cooking. Insights on data quality, AI in marketing, and generative AI are discussed, highlighting the impact on business transformation and global data management.
Nov 8, 2023 • 1min
Introducing: Decoding AI for Marketing
AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through conversations with marketing industry leaders and foremost AI experts. Tune in to learn about AI’s potential to amplify marketing’s significance and influence, and risks to watch out for. Decoding AI for Marketing is brought to you by MMA Global, the non-profit industry body architecting a new future of marketing for the world’s smartest CMOs. New episodes drop Tuesdays.
Listen on your favorite podcast app: https://pod.link/1715735755
