

Are You Leading an AI-Ready Marketing Organization?
Nov 21, 2023
Former Global Chief Digital Information Officer at Nike, Ratnakar Lavu, discusses the impact of AI on marketing organizations. Topics include digital transformations in retail, building an AI ecosystem, customer-centric approaches, and enhancing brand recognition with AI models.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Navigating Digital Transformation and the Impact of AI on Consumer Experiences
01:47 • 4min
Enhancing Brand Recognition with AI Models
05:36 • 18min
Customer 360 Data Integration
23:49 • 6min
Navigating the Intersection of Marketing and Technology in Data Strategy
29:21 • 7min
Navigating AI Adoption and Skill Building in Marketing Organizations
36:31 • 4min