Decoding AI for Marketing AI Will Infinitely Improve Localization
Dec 5, 2023
Michael Menis, Senior VP of Global Marketing at IHG Hotels & Resorts, discusses the impact of gen AI in the travel industry. Topics include: localizing content at scale, restructuring marketing functions, protecting information in testing instances, challenges in producing marketing content, marketing New York globally, and exploring AI avatars in managerial roles.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
AI in Marketing: Creating Locally Relevant Content at Scale
03:57 • 13min
Protecting Information and Ensuring Security in Testing Instances
16:52 • 9min
Challenges of Producing Content for Marketing Campaigns
25:43 • 2min
Marketing New York to global markets
27:25 • 12min
Exploring the Potential of AI Avatars in Managerial Roles
39:49 • 2min