
Michael Menis
Senior Vice President of Global Marketing at IHG Hotels & Resorts
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Dec 5, 2023 • 42min
AI Will Infinitely Improve Localization
Michael Menis, Senior VP of Global Marketing at IHG Hotels & Resorts, discusses the impact of gen AI in the travel industry. Topics include: localizing content at scale, restructuring marketing functions, protecting information in testing instances, challenges in producing marketing content, marketing New York globally, and exploring AI avatars in managerial roles.