Decoding AI for Marketing Is AI The New Bar to Clear for Creative?
Dec 19, 2023
Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, discusses how AI raises creativity standards in marketing. He emphasizes the importance of human creativity over AI in creating standout campaigns. The podcast explores AI's potential to push human creativity boundaries and its use in regulated industries like healthcare. AI is also discussed in streamlining content creation processes, automating compliance tasks, and revolutionizing workflow efficiency across various industries.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Exploring the Role of AI in Creative Marketing for Consumer Healthcare Brands
02:05 • 2min
The Evolution of AI in Creativity
03:45 • 7min
AI Integration in Content Creation for Regulated Industries
10:30 • 5min
Exploring AI's Role in Storyboarding and Compliance Automation for a Pharma Company
15:04 • 2min
AI Applications in Law and Creative Industries
16:40 • 15min