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Decoding AI for Marketing
Is AI The New Bar to Clear for Creative?
Dec 19, 2023
Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, discusses how AI raises creativity standards in marketing. He emphasizes the importance of human creativity over AI in creating standout campaigns. The podcast explores AI's potential to push human creativity boundaries and its use in regulated industries like healthcare. AI is also discussed in streamlining content creation processes, automating compliance tasks, and revolutionizing workflow efficiency across various industries.
31:34
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Quick takeaways
- AI stimulates marketers to enhance creativity by challenging their ideas with GenAI.
- Human intervention remains crucial in creating emotionally resonant and unique marketing content.
Deep dives
AI Stimulates Improvement in Marketing
The use of AI in marketing acts as a stimulant for individuals to strive for betterment. By realizing that AI-generated ideas may challenge their own, marketers are encouraged to enhance their creativity and efforts.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode