Carlo Maria Ferrari
Global Content & Creators Lead at Sanofi, leading the Global Content team within a heavily regulated industry.
Best podcasts with Carlo Maria Ferrari
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Dec 19, 2023 • 32min
Is AI The New Bar to Clear for Creative?
Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, discusses how AI raises creativity standards in marketing. He emphasizes the importance of human creativity over AI in creating standout campaigns. The podcast explores AI's potential to push human creativity boundaries and its use in regulated industries like healthcare. AI is also discussed in streamlining content creation processes, automating compliance tasks, and revolutionizing workflow efficiency across various industries.
