Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first.

For Further Reading:

https://www.digitalcommerce360.com/2024/02/29/kellogg-spinoff-kellanova-doubles-down-on-digital-transformation-and-commerce/

https://www.adexchanger.com/content-studio/ais-impact-on-cpg-advertising-a-game-changer-for-achieving-business-goals/

https://www.iab.com/blog/how-retailers-are-using-data-clean-rooms/

https://www.mmaglobal.com/datt/consortium-for-ai-personalization

Listen on your favorite podcast app: https://pod.link/1715735755

CPG and Why The Best AI Projects Start with a Business Problem