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Decoding AI for Marketing
How AI Startups Can Show Us What’s Next in Marketing
Jan 30, 2024
Entrepreneur Tom Chavez delves into the exciting world of AI in marketing, discussing the challenges of cookie deprecation, experimenting across channels, and the innovative roles startups can play in the ecosystem. He explores the transformative impact of AI on marketing, emphasizing the importance of adaptation, innovation, and embracing ambiguity to drive success.
34:22
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Quick takeaways
- AI offers radical transformation in marketing landscape through experimentation and data-driven tools.
- Growing significance of privacy concerns and data management in shaping marketing strategies highlighted in the podcast.
Deep dives
Exploring the Opportunities in AI for Marketing
The podcast episode delves into the vast opportunities that AI offers for marketers, emphasizing the potential for radical transformation in modern marketing. The guest, Tom Shevis, co-founder of Supercent, discusses the shift towards AI-centered data and tools, highlighting the need for marketers to embrace experimentation as a key path to ROI in the evolving landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode