11min chapter

Decoding AI for Marketing cover image

How AI Startups Can Show Us What’s Next in Marketing

Decoding AI for Marketing

CHAPTER

AI's Impact on Marketing and the Challenges Ahead

Exploring the transformative effects of AI on marketing, including the hurdles like cookie deprecation and the necessity for marketers to innovate with AI. The conversation delves into how leading companies navigated through the cookie deprecation challenge using AI, stressing the importance of adapting to evolving tracking methods and fostering a culture of experimentation.

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