Decoding AI for Marketing

How Salesforce Uses AI and Cloud to Improve Customer Relationships

Apr 23, 2024
Guest
Marty Kihn
Marty Kihn, Senior VP of Strategy at Salesforce, discusses the impact of AI on their business, focusing on Customer Data Platforms and AI models. They explore the evolution of CDPs, NLP with Transformers, decision-making models in AI, and AI's role in enhancing marketing strategies like customer relationships and operational efficiency. The future of AI includes virtual agents and career growth in understanding AI's technicalities.
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1
Introduction
00:00 • 2min
2
Evolution of Customer Data Platforms and the Rise of DataCloud alongside AI Advancements
01:54 • 4min
3
Exploring Transformers in NLP and the Significance of the Trust Layer
05:48 • 6min
4
Exploring Different Models for Decision-Making in AI Architectures
11:31 • 2min
5
AI in Marketing: Enhancing Customer Relationships and Operational Efficiency
13:33 • 22min
6
Exploring the Future Applications of AI and Virtual Agents
35:15 • 3min