
Marty Kihn
Senior Vice President of Strategy at Salesforce
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Apr 23, 2024 • 38min
How Salesforce Uses AI and Cloud to Improve Customer Relationships
Marty Kihn, Senior VP of Strategy at Salesforce, discusses the impact of AI on their business, focusing on Customer Data Platforms and AI models. They explore the evolution of CDPs, NLP with Transformers, decision-making models in AI, and AI's role in enhancing marketing strategies like customer relationships and operational efficiency. The future of AI includes virtual agents and career growth in understanding AI's technicalities.