How Salesforce Uses AI and Cloud to Improve Customer Relationships
Decoding AI for Marketing
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AI in Marketing: Enhancing Customer Relationships and Operational Efficiency
The chapter explores how AI is revolutionizing marketing strategies by improving customer relationships and operational efficiency. It delves into the use of AI in call center operations, customer data organization, and personalized marketing campaigns. Additionally, it discusses the challenges and advancements AI presents in the marketing landscape, emphasizing the need for balancing technology with consumer trust and transparency.
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