4min chapter

Decoding AI for Marketing cover image

How Salesforce Uses AI and Cloud to Improve Customer Relationships

Decoding AI for Marketing

CHAPTER

Evolution of Customer Data Platforms and the Rise of DataCloud alongside AI Advancements

Exploring the evolution of Customer Data Platforms (CDP) within enterprises, focusing on Salesforce's journey to DataCloud and the intersection of CDP and CRM. The episode also examines the rise of advanced AI models like GPT-3 and their influence on generative AI.

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