Exploring the Future Applications of AI and Virtual Agents

Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers. 

For Further Reading: 

Attention is All You Need

Paleo Ad Tech (Marty’s Podcast)

House of Lies (Marty’s Book)

The Salesforce 360 Blog

Listen on your favorite podcast app: https://pod.link/1715735755