
 Decoding AI for Marketing
 Decoding AI for Marketing AI's Influence on Marketing: A Ripple Effect Across All Business Verticals
 Mar 26, 2024 
 Gopi Kallayil, Chief Business Strategist for AI at Google, discusses AI's impact on marketing, emphasizing personalized content, consumer behavior shifts, and the transformative power of AI across various industries. The podcast delves into AI safety, governance, and the necessity for organizations to integrate AI tools for enhanced marketing effectiveness and consumer engagement. 
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 Transcript 
 Episode notes 
 1  2  3  4  5 
 Introduction 
 00:00 • 2min 
 The Transformative Power of AI Across Industries 
 02:11 • 22min 
 Revisiting Consumer Motivations in Marketing Strategy with the Influence of AI 
 24:07 • 3min 
 Implications of Personalization in Content Consumption and Conversation AI as the Next 'Killer App' 
 26:49 • 6min 
 AI Safety and Governance 
 32:39 • 7min 
