

AI's Influence on Marketing: A Ripple Effect Across All Business Verticals
Mar 26, 2024
Gopi Kallayil, Chief Business Strategist for AI at Google, discusses AI's impact on marketing, emphasizing personalized content, consumer behavior shifts, and the transformative power of AI across various industries. The podcast delves into AI safety, governance, and the necessity for organizations to integrate AI tools for enhanced marketing effectiveness and consumer engagement.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Transformative Power of AI Across Industries
02:11 • 22min
Revisiting Consumer Motivations in Marketing Strategy with the Influence of AI
24:07 • 3min
Implications of Personalization in Content Consumption and Conversation AI as the Next 'Killer App'
26:49 • 6min
AI Safety and Governance
32:39 • 7min