Decoding AI for Marketing

AI's Influence on Marketing: A Ripple Effect Across All Business Verticals

Mar 26, 2024
Gopi Kallayil, Chief Business Strategist for AI at Google, discusses AI's impact on marketing, emphasizing personalized content, consumer behavior shifts, and the transformative power of AI across various industries. The podcast delves into AI safety, governance, and the necessity for organizations to integrate AI tools for enhanced marketing effectiveness and consumer engagement.
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