Revisiting Consumer Motivations in Marketing Strategy with the Influence of AI

Gopi Kallayil is the Chief Business Strategist for AI at Google, which means he has a bird’s eye view of the technology and its implications at one of the world’s largest companies - and all the partner companies they work with. Author of The Happier Human: Being Real in an Artificially Intelligent World, Gopi had spent a good portion of his professional life focused on the relationship between human authenticity and technology. In this episode he shares the ways he sees AI changing the game at the tactical and strategic level in business. 

The opinions expressed are those of the guest in his personal capacity.

For Further Information: 

https://kallayil.com/

https://www.youtube.com/watch?v=Wp2DKofnviA

Listen on your favorite podcast app: https://pod.link/1715735755