Decoding AI for Marketing

MediaMonks is Pushing Marketing Boundaries with AI

May 21, 2024

Wesley ter Haar, Founder of MediaMonks, discusses cutting-edge AI use cases in marketing like consumer proxies, personalization scaling, and workflow streamlining. The podcast explores the power of AI for real-time data analysis, creating digital twins of consumers, and how AI is reshaping workflows within organizations.

42:13

Creator website

Episode guests

Wesley ter Haar

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI enhances creativity in marketing through technology amplification.

Personalized customer interactions at scale revolutionize marketing experiences with AI.

Deep dives

Creativity and Innovation at Organizations

Good creatives contribute to grassroots innovation at organizations due to their curious nature and problem-solving skills. In the context of AI and technology, creativity becomes even more crucial as these tools enhance creative outputs. This amplification of creativity through technology emphasizes the importance of roles that effectively utilize both creativity and technology.

Three Main Opportunities within AI

01:31

Orchestrating Talent with Machines and Models

01:10

Introduction

4min

Evolution of Marketing with AI Integration

12min

Monks Flow: Transforming Workflows with AI

14min

Exploring the Evolution of Technology and Challenges of Identifying a 'Killer App'

4min

Exploring the Power of Personalization and AI in Marketing

3min

Exploring Business Models, Human-to-Human Authentication, and AI Development Stages

6min

Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. The company has doubled down on their AI bet, and he shares some of the latest use cases they are developing for clients with AI, including consumer proxies, scaling up personalization, retrieval-augmented generation, and streamlining workflows.

For Further Reading:

Learn more about Wesley

Wesley ter Haar, Founder, Media.Monks AI Keynote at the BI Marketing Leadership

A Conversation With Bing’s Chatbot Left Me Deeply Unsettled

Wesley ter Haar on the difference AI makes to creative content

AlphaGo - The Movie | Full award-winning documentary

Burger King Takes "Have It Your Way" to the Next Level, Offering Guests The Chance to Win $1 Million for Their Ultimate Whopper® Creation

The Actual Possibility of AI – Wesley ter Harr and Vinny Rinaldi, Head of Analytics, The Hershey Company, presented a case study based on real in-market AI programs to drive in-store sales effectively at POSSIBLE 2024

Listen on your favorite podcast app: https://pod.link/1715735755