Decoding AI for Marketing

Venture Capital, AI, and Marketing: Where Are The Opportunities?

Jun 18, 2024

Jocelyn Goldfein, MD at Zetta, discusses AI opportunities in marketing. Topics include RAG, GPT-4, AI evolution, and integration in marketing tools like Adobe and HubSpot. Exploring AI advancements, challenges in VC forecasting, and industries revolutionized by AI technology.

39:35

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Episode guests

Jocelyn Goldfein

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Episode notes

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Quick takeaways

AI revolutionizes marketing tasks like lead generation and content creation.

Venture capital funding in AI leads to innovation in developer tools and data infrastructure.

Deep dives

Foundation Models Transforming AI Ecosystem

Foundation AI models like OpenAI are changing the landscape with their massive funding rounds, leading to innovation in developer tools, applications, and data infrastructure that can follow traditional venture paths.

Intro

2min

Exploring the Evolution and Potential of AI Technology

5min

The Impact of AI Technology and Evolution of AI Companies

5min

Exploring the Impact of RAG, GPT-4, and Vector Databases on AI Technology

4min

Integration of AI in Marketing Tools

24min

Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta. Now, she and her partners are looking for the biggest opportunities in the startup ecosystem around AI, and she explains what some of those developments mean for the marketing world.

For Further Reading:

What is RAG (retrieval-augmented generation)?

Zetta Venture Partners

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