AI Adoption and Experiments with Microsoft’s Jen Kattula

Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using AI. 

For Further Reading:

More about the AI Agents Hackathon from Microsoft: https://microsoft.github.io/AI_Agents_Hackathon/

Navigating AI and Marketing: https://www.youtube.com/watch?v=_oKvEZCW_V0

3 Ways Marketers Can Accelerate Their Creativity with AI: 

https://www.adweek.com/sponsored/3-ways-marketers-can-accelerate-their-creativity-with-generative-ai/

Listen on your favorite podcast app: https://pod.link/1715735755