Decoding AI for Marketing The Basics of AI Marketing (And What the Future Holds)
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Feb 18, 2025 Shiv Singh, co-founder of AI Trailblazers and author of Marketing with AI For Dummies, shares his expertise in the dynamic intersection of AI and marketing. He discusses the current adoption spectrum of AI in marketing and offers practical tips for newcomers. Shiv also predicts the marketing landscape in 2025, addressing potential job displacements and the emergence of essential ‘super skills’. The podcast highlights case studies, including Coca-Cola’s innovative campaigns, and delves into the ethical implications and human roles in AI development.
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AI's Tectonic Shift
- AI is a tectonic shift impacting marketing, comparable to the internet's arrival.
- It will lead to job displacement and automation, similar to manufacturing in the 80s.
AI: Empowering and Threatening
- AI will empower marketers, enabling personalized communication and improved audience segmentation.
- It grants superpowers but simultaneously threatens job security.
DIY Marketing with AI
- Shiv Singh used Midjourney to create Where's Waldo illustrations, despite lacking illustration skills.
- This exemplifies AI's power to democratize creative skills, enabling DIY marketing.