AI's Limitations and Potential

While AI lacks the intrinsic human qualities such as intuition and cultural understanding, it has become increasingly adept at mimicking these traits. This rapid improvement indicates that AI can be leveraged to create innovative products and services that might have previously seemed unattainable by technology alone. The capability to generate creativity and insights can transform various marketing functions, as highlighted by discussions with marketers from key industries. Companies must recognize the potential of AI as a tool to enhance their processes, even if human creativity remains unmatched.