Shiv Singh, co-founder of AI Trailblazers and author of Marketing with AI For Dummies, shares his expertise in the dynamic intersection of AI and marketing. He discusses the current adoption spectrum of AI in marketing and offers practical tips for newcomers. Shiv also predicts the marketing landscape in 2025, addressing potential job displacements and the emergence of essential ‘super skills’. The podcast highlights case studies, including Coca-Cola’s innovative campaigns, and delves into the ethical implications and human roles in AI development.

Shiv Singh, an accomplished author and co-founder of AI Trailblazers, dives deep into the underhyped potential of AI in marketing. He emphasizes the urgent need for marketers to embrace AI and adapt their skills to stay relevant. The conversation touches on humbling experiences with AI, the evolving dynamics between humans and AI, and the importance of humility in AI collaboration. Shiv also shares insights from his book, highlighting practical strategies for marketers to thrive in an AI-driven world, making it clear: evolve or risk being left behind.