NB50 - "AI is Underhyped." The Future of Marketing with Shiv Singh

As a CMO and serial marketing innovator, Shiv Singh has been on the forefront digital change for decades. So, when he says that AI is underhyped, marketers might want to pay attention.

In this 50th (50th!) episode of No Brainer, Shiv joins hosts Geoff Livingston and Greg Verdino for a power-packed conversation about AI’s transformative potential and the future of marketing in an AI-driven world.

For marketers who want to remain relevant, Shiv emphasizes the importance of adapting quickly, embracing AI tools, and developing uniquely human skills to thrive in the evolving marketing landscape. The conversation dives into the evolving relationship between humans and AI, as Shiv, Greg, and Geoff share personal stories about their experiences with AI at work and in life. They discuss the implications of AI on human interactions, the importance of humility when working with AI, and the need for businesses to adapt to the changing landscape. The conversation also touches on the regulatory environment surrounding AI and concludes with insights from Shiv's book, Marketing with AI for Dummies, emphasizing practical advice for marketers and the marketing industry in the AI era. In the end, the message is clear: Get on board or get left behind.

Shiv Singh is an author, advisor, and the co-founder of AI Trailblazers. He has held senior marketing leadership roles at Lending Tree, Expedia, Visa, PepsiCo, and web 1.0 superagency Razorfish. For more of his insights be sure to subscribe to Savvy AI on Substack and be sure to grab a copy of his latest book.

Chapters



00:00 Introduction

04:56 Why AI is Underhyped

14:52 The Future of Marketing Careers

20:00 Human Skills in an AI-Driven World

24:51Navigating Change in Marketing

31:53 The Human-AI Connection

34:04 Embarrassing AI Experiences

45:07 Navigating AI in Business Leadership

48:00 Marketing with AI for Dummies: Insights from the Book

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