#16953
Mentioned in 2 episodes
Marketing with AI for Dummies
Book • 2024
Shiv Singh's "Marketing with AI For Dummies" provides a comprehensive yet accessible guide to understanding and implementing artificial intelligence in marketing strategies.
The book covers various AI applications, from strategic planning and insights to creative development and media planning.
It offers practical advice and real-world examples, helping marketers navigate the complexities of AI integration.
The book also explores the potential impact of AI on marketing jobs and the need for adaptation and upskilling.
It emphasizes the importance of a strategic and methodical approach to AI adoption, avoiding the pitfalls of quick fixes and unrealistic expectations.
The book covers various AI applications, from strategic planning and insights to creative development and media planning.
It offers practical advice and real-world examples, helping marketers navigate the complexities of AI integration.
The book also explores the potential impact of AI on marketing jobs and the need for adaptation and upskilling.
It emphasizes the importance of a strategic and methodical approach to AI adoption, avoiding the pitfalls of quick fixes and unrealistic expectations.
Mentioned by
Mentioned in 2 episodes
Mentioned by 
Rex Briggs
20 snips
The Basics of AI Marketing (And What the Future Holds)
Mentioned by ![undefined]()
Geoff Livingston
NB50 - "AI is Underhyped." The Future of Marketing with Shiv Singh
