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Decoding AI for Marketing
Marketing AI Trends That Emerged from CES
Jan 13, 2025
Shelly Palmer, a professor at Syracuse University and CEO of The Palmer Group, shares his insights on AI marketing trends from CES. He discusses the balance between overhyped and underappreciated technologies, emphasizing superautomation and content creation. Palmer predicts significant evolutions in AI marketing by 2025, explores the challenges and innovations of smart glasses, and highlights the importance of personal data privacy. He also underscores the necessity for marketers to adapt to these emerging technologies and sustain a culture of innovation.
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Quick takeaways
- The evolution of AI is moving towards 'agentic' roles that align with human objectives, necessitating a focus on superautomation.
- This year's CES showcased diverse technological innovations that challenge groupthink, promoting unique visions for the future of technology.
Deep dives
The Future of AI and Agency
The term 'agentic' will gain prominence as organizations strive to shift AI's role from merely performing tasks to achieving specific goals. This evolution encompasses various technologies, including generative AI and neural networks, emphasizing the need for 'super automation'. This reflects a broader trend where technology is expected to align with human intentions and objectives rather than just executing predefined tasks. As companies adapt to this shift, understanding the capabilities and limits of AI becomes crucial in harnessing its potential effectively.
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Discover
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