Shelly Palmer

Shelly Palmer, a media and technology strategist, dives into the disruptive role of AI agents in media. He predicts these agents will revolutionize how news and entertainment are distributed and monetized, starting in 2026. Palmer highlights the shift from human management to AI supervision, the potential for personalized content curation, and concerns about the future of journalism amidst algorithmic changes. He also discusses the emotional impact on creators and the need for leaders to adapt to this rapidly evolving landscape.

Shelly Palmer, CEO of The Palmer Group and a professor at Syracuse University, dives into the transformative impact of AI in marketing. He reveals why marketers hesitate to embrace AI, emphasizing that those who resist will struggle against forward-thinking competitors. Shelly discusses the delicate balance between human creativity and AI efficiency, as well as the ongoing copyright debates in the industry. He also explores creative ways to leverage AI tools, showcasing its potential to inspire unique marketing strategies.

Shelly Palmer, CEO of The Palmer Group and expert in AI and marketing, joins to discuss the evolving role of CMOs amid technological transformations. She emphasizes that AI is a leadership challenge rather than a mere tech shift, urging marketers to reorganize around human-agent partnerships. The podcast dives into the identity threat posed by automation, differentiates between human-inspired creativity and AI production, and stresses the importance of continuous adaptation in marketing strategies. Palmer also predicts a future where CMOs transition from tactical roles to strategic leaders.