Shelly Palmer, CEO of The Palmer Group and a professor at Syracuse University, dives into the transformative impact of AI in marketing. He reveals why marketers hesitate to embrace AI, emphasizing that those who resist will struggle against forward-thinking competitors. Shelly discusses the delicate balance between human creativity and AI efficiency, as well as the ongoing copyright debates in the industry. He also explores creative ways to leverage AI tools, showcasing its potential to inspire unique marketing strategies.