Shelly Palmer

Shelly Palmer, a media and technology strategist, dives into the disruptive role of AI agents in media. He predicts these agents will revolutionize how news and entertainment are distributed and monetized, starting in 2026. Palmer highlights the shift from human management to AI supervision, the potential for personalized content curation, and concerns about the future of journalism amidst algorithmic changes. He also discusses the emotional impact on creators and the need for leaders to adapt to this rapidly evolving landscape.

Shelly Palmer, CEO of The Palmer Group and a professor at Syracuse University, dives into the transformative impact of AI in marketing. He reveals why marketers hesitate to embrace AI, emphasizing that those who resist will struggle against forward-thinking competitors. Shelly discusses the delicate balance between human creativity and AI efficiency, as well as the ongoing copyright debates in the industry. He also explores creative ways to leverage AI tools, showcasing its potential to inspire unique marketing strategies.

Shelly Palmer, a professor at Syracuse University and CEO of The Palmer Group, shares his insights on AI marketing trends from CES. He discusses the balance between overhyped and underappreciated technologies, emphasizing superautomation and content creation. Palmer predicts significant evolutions in AI marketing by 2025, explores the challenges and innovations of smart glasses, and highlights the importance of personal data privacy. He also underscores the necessity for marketers to adapt to these emerging technologies and sustain a culture of innovation.