The Futurists How AI Agents Will Disrupt The Media Ecosystem
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Nov 21, 2025 Shelly Palmer, a media and technology strategist, dives into the disruptive role of AI agents in media. He predicts these agents will revolutionize how news and entertainment are distributed and monetized, starting in 2026. Palmer highlights the shift from human management to AI supervision, the potential for personalized content curation, and concerns about the future of journalism amidst algorithmic changes. He also discusses the emotional impact on creators and the need for leaders to adapt to this rapidly evolving landscape.
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Agents Versus Agentic Systems
- An agent is a single task executor and an agentic system is an orchestrated group of agents that accomplish a goal.
- Shelley Palmer says even without further AI progress, businesses are 2–5 years from major productivity gains by using these agents.
Lead Workflow Reinvention
- Leadership must actively redesign workflows and reward learning to realize AI gains.
- Run disciplined training like "Tech Tuesdays" and incentivize employees to build agent workflows.
Automate Sales Meta-Work
- Capture transcripts and build evolving knowledge bases to automate routine sales work.
- Use LLMs to draft briefs, action items, and client outreach to remove meta-work from sellers.